Patthe

They burst on the scene in the 1990s — brash, risky new sports and older activities done with a high-octane twist. Snowboarding, skateboarding, BMX riding, wakeboarding and similar pursuits became infused with a counterculture credo of making up rules and pushing the limits. But soon big business came courting the outlaw athletes. CBC Archives looks back at the recreation revolution and how savvy marketers helped push the extreme into the mainstream.