ASR is more viable then ever this January

Some reasons that ASR is more viable then ever this January:
• Retailers and reps will not be traveling as much this year, making ASR the best chance to influence and obtain purchase commitments from the lucrative west coast buying audience.
• Buyers have been holding off on purchase commitments until they get through the holiday season, so come January dealers will need to re-order product and this provides a great opportunity at ASR to directly advance the sales process.
• Retailers want to meet directly with industry executives. They need to hear about co-op marketing programs, in-store support and brand's plans to do to help retailers.
• Dealers need to network with each other, advocacy groups and exhibitors to collectively determine how to come through this challenging economy intact.
• Brands that maintain their marketing presence will have the best chance of coming through this recession with their company intact, and realize potential sale gains as other brands withdraw and disappear.

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