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Billabong is entering into a long-term agreement to distribute DVS, Matix, and Lakai in Australia

According to a story posted on Australasian Surf Business (asbmag.com), Billabong is entering into a long-term agreement to distribute DVS, Matix, and Lakai in Australia and New Zealand. The story cites a Billabong Spokesperson saying: “The distribution agreement with Podium, strengthens our footwear portfolio, thereby offering our retail partners a great range of products across a diverse range of brands, constructions and price points. Specifically, Kustom in open and closed toe surf distribution; DVS based in skate but has also crossed into moto, snow and surf; Lakai is pure skate; whereas Element is a core skate brand extending into enviro-focused lifestyle footwear.”
This news comes as the latest in a series of strategic moves from Billabong International, Inc., which recently acquired RVC and has agreed to purchase West 49, a 138-store Canadian retail chain. While speculations of a Billabong footwear acquisition have been the topic of much discussion recently in North America, at this point it looks like those conversations will remain speculative. Stay tuned to TrasnWorld Business for updates and developments on this story as they happen.
Here’s the ASBmag.com post:
Billabong has formalised an exclusive long-term distribution agreement with California’s Podium Distribution to represent the DVS, Lakai and Matix brands in Australia and also in Billabong owned retail stores in New Zealand primarily within the Amazon retail chain. DVS and Matix will be housed within the Kustom business unit and Lakai will be housed within the Element business unit, which is also home to Plan B.
“The distribution agreement with Podium, strengthens our footwear portfolio, thereby offering our retail partners a great range of products across a diverse range of brands, constructions and price points. Specifically, Kustom in open and closed toe surf distribution; DVS based in skate but has also crossed into moto, snow and surf; Lakai is pure skate; whereas Element is a core skate brand extending into enviro-focused lifestyle footwear,” said a Billabong spokesperson.
Previously Burleigh based S&S Distribution held the distribution for Podium brands in Australia.
Podium had a strong showing at Agenda NYC just last week and boasts an all star team across surf, skate and snow sports, most notably including current ASP world number one, Jordy Smith as well as Corey Lopez and Dean Morrison. In Skate the team includes Deawon Song, Jeron Wilson, Torey Pudwill, Marc Johnson, Mike Mo, Mike Carroll and Rick McCrank. In snow: Mikey Leblanc, Marc Frank Montoya, Jussi Oksanen. Moto: Carey Hart, Drake McElroy, Blake Williams and Kevin Windham.
The distribution agreement is expected to be completed mid August.
ts
patthe
Sunday, August 1, 2010
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Thursday, July 8, 2010
Shaun White Debuts New Shoe Line


Target is launching an expansion of its Shaun White signature line with the nationwide debut of the Olympic Gold Medalist’s footwear collection Sunday, July 11. The new line features a variety of skate and lifestyle shoes for boys and young men designed by White and his brother Jesse, according a press release from Target:
“We have been fortunate to continue our longstanding partnership with Shaun and are very proud of the collection,” said Troy Michels, Target Lifestyle Marketing. “The shoes are a great addition to the line and we’re excited to bring them to stores this summer.”
The debut shoe collection is an extension of Shaun White apparel and will include six in-store styles, three for boys and three for men, as well as two online exclusive styles for each. The line will feature a variety of colorways from electric blue and maroon, to black and grey with prices ranging from $27.99 to $34.99. The newest collection from Shaun White apparel, in-stores year round, will include affordable jeans, wovens, jackets and t-shirts, all for under $34.99. Both collections are a collaboration of design and inspiration between Shaun and his brother Jesse, and reflect Shaun’s personality, drawing on his love of skateboarding, snowboarding, travel and music.
“We can’t wait to see the line in stores next month,” said Shaun. “It was really important to us that we create authentic shoes and clothes that were still affordable, we wanted to capture the spirit of our lifestyle by making clothes and shoes that reflect who we are.”
About Target
Minneapolis-based Target Corporation (NYSE:TGT) operates 1,740 stores in 49 states and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week. For more information visit www.target.com.
patthe
Wednesday, July 7, 2010
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Wednesday, June 30, 2010
West 49 Inc. to be acquired by Billabong International Limited
West 49 Inc., Canada's leading action sport retailer, announced today that it has entered into an acquisition agreement with Billabong International Limited, the Australia-based boardsports company. Under the agreement, Billabong will acquire all of the outstanding common shares and preferred shares of the Company for cash at a price of C$1.30 per share. The transaction is expected to close in late August or early September 2010.
"This transaction delivers a significant premium and an excellent liquidity opportunity to our shareholders that is unanimously supported by the Company's board of directors," said Lucio Di Clemente, Chairman of the special committee. "Furthermore, Billabong will strengthen the Company's future growth prospects and provide new business opportunities to the benefit of both our customers and our employees."
"This is a proud day not only for myself as founder of the Company but for all of our employees who have contributed to the growth and success of the Company over the past 15 years," said Sam Baio, President and Chief Executive Officer, West 49 Inc. "Becoming part of the global Billabong family will create new opportunities for our business and, just as importantly, new opportunities for our valued employees throughout the organization."
patthe
"This transaction delivers a significant premium and an excellent liquidity opportunity to our shareholders that is unanimously supported by the Company's board of directors," said Lucio Di Clemente, Chairman of the special committee. "Furthermore, Billabong will strengthen the Company's future growth prospects and provide new business opportunities to the benefit of both our customers and our employees."
"This is a proud day not only for myself as founder of the Company but for all of our employees who have contributed to the growth and success of the Company over the past 15 years," said Sam Baio, President and Chief Executive Officer, West 49 Inc. "Becoming part of the global Billabong family will create new opportunities for our business and, just as importantly, new opportunities for our valued employees throughout the organization."
patthe
Saturday, June 19, 2010
Thursday, June 17, 2010
The strange survival of ink


"PRINT is going to live longer than people think,” asserts Mathias Döpfner, the boss of Axel Springer. Perhaps it will in central Europe. The publisher of Bild and Die Welt recently recorded the most profitable first quarter in its history. The profit margin on its German national newspapers is a startling 27%. The firm is expanding into Poland. If newspapers are in crisis, Mr Döpfner says, he likes crisis.
A year ago the mere survival of many newspapers seemed doubtful. It had become clear that the young, in particular, were getting much of their news online. Readers were flitting from story to story, rarely paying. Advertising too was moving online, but not to newspapers’ websites. Rather, it was being swallowed by search engines. The classified-ad market was ravaged by free listings websites such as Craigslist. A deep recession, received wisdom had it, would surely finish off newspapers, which have high fixed costs in the form of journalists and printing presses.
In some ways the pain proved even greater than analysts expected. The Newspaper Association of America reports that print and online advertising has fallen by 35% since the first quarter of 2008. Circulation has dropped alarmingly too. Yet almost all newspapers have survived, albeit with occasional help from the bankruptcy courts. American newspaper firms like McClatchy stayed mostly profitable even as revenues plunged (see chart). Some companies are now worth ten times as much as in the spring of 2009, although they remain far from pre-recession heights.
Related items
* Le Monde's uncertain future: Cap in handJun 10th 2010
Steep cover-price rises have helped. But for the most part newspapers have cut their way out of crisis. In the past year McClatchy reduced payroll costs by 25%. Many publications closed bureaus and forced journalists to take unpaid leave. There have been clever adaptations, too. At Gannett, another American firm, 46 local titles now carry national and international news from USA Today, the firm’s national paper. A group of New Jersey newspapers jointly produces features and editorials. Bob Dickey, who runs Gannett’s community papers, says they have realised there is no need to work out what to say about the Gulf oil leak seven times.
Another unexpected boon is that spending on paper—the second-biggest expense at many firms, after staff pay—has plummeted by as much as 40%. A global commodities slump depressed prices. Newspaper companies are using less of the stuff, printing fewer words on smaller, thinner pages. Particularly on Mondays, papers are often so light that they are hard to fling from a car or bicycle to a doorstep.
The possibility that paper prices will roar back as the world economy accelerates is only one danger facing newspaper firms. They could be crippled by their pension liabilities. Readers may suddenly balk at paying higher prices for thinner products. Yet it is also possible that advertising will begin to recover from severely depressed levels. If that happens, profit margins will inflate quickly.
Outside America newspapers have fared better, as a report to be published by the OECD next week shows (although there are exceptions: see article). Japanese newspapers, the world’s biggest by circulation, are slowly losing readers. But they have an enormously long way to fall, and ought to be cushioned by the media conglomerates of which they are a part. Outside the English-speaking world newspapers often face less competition from online news aggregators and other Silicon Valley wheezes. In countries like Germany they have suffered what Paul Zwillenberg, a partner at Boston Consulting Group, calls a “single whammy”—recession, but not rapid structural change.
In emerging markets one must look hard to find any sign of crisis at all. In Brazil advertising wobbled only briefly during the recession. The total circulation of Brazilian newspapers has expanded by 1m in the past ten years, to 8.2m. Brazil’s growing middle class is hooked on a clutch of inexpensive new papers that are heavy on murders and bikinis. In 2003 just three of Brazil’s top ten papers were tabloids. Today five of them are.
That emphasis on giving readers what they want to read, as opposed to what lofty notions of civic responsibility suggest they ought to read, is part of a global trend. Newspapers are becoming more distinctive and customer-focused. Rather than trying to bring the world to as many readers as possible, they are carving out niches. Proprietors and editors are trying to identify distinctive strengths and investing what money they have in those areas.
In America many newspapers have plumped for local news and sport, leaving everything else to bigger outfits or to wire services like The Associated Press. Several of them now refuse to deliver papers to readers far from the urban core. Such readers are expensive to reach and less alluring to advertisers. Papers are also courting small local businesses with technology that allows them to design their own ads cheaply. In short, metropolitan newspapers are turning into city newspapers. That may help them in the long term. Jim Chisholm, a newspaper analyst, points out that small local papers have fared better than larger regional ones in many countries, including America.
Newspaper publishers hope that this emphasis on distinctive content may ease the move from print to digital distribution. Whether the platform is a smart-phone, a tablet computer like the iPad or the open internet, the key to success for most publications will be a dual revenue stream. Just as they do offline, newspapers will have to bring in both advertising and paying readers. So far the few that have persuaded readers to pay for news online tend to have a reputation for distinctive coverage. The Financial Times (part-owner of The Economist) and the Wall Street Journal have leading positions in business and financial news, and successful pay-walls. Smaller papers will try to exploit their advantages in such areas as local sport.
The survival of newspapers is by no means guaranteed. They still face big structural obstacles: it remains unclear, for example, whether the young will pay for news in any form. But the recession brought out an impressive and unexpected ability to adapt. If newspapers can keep that up in better times, they may be able to contemplate more than mere survival.
patthe
Wednesday, June 16, 2010
Zumiez, will expand into the greater Vancouver area

Canadian retail real estate consulting firm Northwest Atlantic has announced that its retailer client, Zumiez, will expand into the greater Vancouver area. Zumiez, which currently has 377 retail locations in 35 states across the U.S., will be working with Northwest Atlantic to create 2,400-3,200 square foot stores.
“Northwest Atlantic (Canada) Inc. Brokerage is pleased to announce real estate expansion plans across Canada for our client Zumiez.
Zumiez is a specialty retailer of action sports apparel, footwear, equipment and accessories for skateboarding, surfing, snowboarding, BMX and motocross. They cater to young men and women between the ages of 12 and 24. Their merchandising mix is fresh, continuously introducing new
brands and styles and categories of products which allows them to quickly adjust to changing fashion trends. Stores feature couches and game stations intended to encourage customers to shop longer and to interact with each other and store associates.
Primarily mall-based Zumiez currently has 377 stores in 35 states. Their success is attributed to their deep rooted passion for action sports lifestyle and attracting and retaining high quality employees who are enthusiastic and knowledgeable about the products.
Zumiez, in partnership with Northwest Atlantic looks to expand its Canadian presence starting in the Greater Vancouver market. The concept is ideally suited to 2,400-3,200 sq. ft. inline with 25’ minimum frontage.
For more information, please visit their website: www.zumiez.com.”
patthe
Monday, June 14, 2010
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Burton & adidas Announce Streetwear Collaboration
adidas Originals and Burton announced that they are teaming up for a limited edition collection of men’s apparel and footwear. The line will consist of 21 apparel pieces and seven footwear styles and will launch in Burton and adidas Originals stores this November. The pieces will feature both the adidas Trefoil and Burton logos and range from $40 to $350 for apparel and $90 to $200 for footwear.
Ben Pruess, vice president of Adidas Originals and a former professional snowboarder, said he knew the adidas Originals customer was snowboarding and, although they wanted to continue their relationship with the company, had to change their apparel to fit that purpose.
So as “brand managers,” he said, “whether it’s denim or technical mountain gear, we don’t want to stretch too far. So we went to the experts to add authenticity.”
“Adidas has an amazing history and heritage, so we are excited to work with them on this project,” said Greg Dacyshyn, senior vice president and creative director, Burton Snowboards. “To me, the goal of a really great collaboration is when the personalities of the brands complement each other. That is the case with this collection, which is a totally fresh and progressive blend of our two cultures.”
From Burton’s perspective, Pruess said, the company was seeking “transitional” product that would have the Burton sensibility but could be worn off the hill. So while the collection offers moisture-management and waterproof properties, it has “more of a street vibe,” Pruess said.
Apparel items include fleece tops, three-quarter length trenches, down jackets “with a street cut,” and footwear with collapsible heels for easy exits and higher tops for walking through slush. “Everything is environment-appropriate,” he said.
Pruess said that, right now, the association is a one-shot deal, “but the idea is to learn, react and adjust.” The relationship between the two brands is strong, he said, and once the first collaboration hits the streets, Pruess expects discussions to continue on adding more products and distribution points in the future.



tws
patthe
Ben Pruess, vice president of Adidas Originals and a former professional snowboarder, said he knew the adidas Originals customer was snowboarding and, although they wanted to continue their relationship with the company, had to change their apparel to fit that purpose.
So as “brand managers,” he said, “whether it’s denim or technical mountain gear, we don’t want to stretch too far. So we went to the experts to add authenticity.”
“Adidas has an amazing history and heritage, so we are excited to work with them on this project,” said Greg Dacyshyn, senior vice president and creative director, Burton Snowboards. “To me, the goal of a really great collaboration is when the personalities of the brands complement each other. That is the case with this collection, which is a totally fresh and progressive blend of our two cultures.”
From Burton’s perspective, Pruess said, the company was seeking “transitional” product that would have the Burton sensibility but could be worn off the hill. So while the collection offers moisture-management and waterproof properties, it has “more of a street vibe,” Pruess said.
Apparel items include fleece tops, three-quarter length trenches, down jackets “with a street cut,” and footwear with collapsible heels for easy exits and higher tops for walking through slush. “Everything is environment-appropriate,” he said.
Pruess said that, right now, the association is a one-shot deal, “but the idea is to learn, react and adjust.” The relationship between the two brands is strong, he said, and once the first collaboration hits the streets, Pruess expects discussions to continue on adding more products and distribution points in the future.



tws
patthe
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