Billabong is entering into a long-term agreement to distribute DVS, Matix, and Lakai in Australia

According to a story posted on Australasian Surf Business (asbmag.com), Billabong is entering into a long-term agreement to distribute DVS, Matix, and Lakai in Australia and New Zealand. The story cites a Billabong Spokesperson saying: “The distribution agreement with Podium, strengthens our footwear portfolio, thereby offering our retail partners a great range of products across a diverse range of brands, constructions and price points. Specifically, Kustom in open and closed toe surf distribution; DVS based in skate but has also crossed into moto, snow and surf; Lakai is pure skate; whereas Element is a core skate brand extending into enviro-focused lifestyle footwear.”

This news comes as the latest in a series of strategic moves from Billabong International, Inc., which recently acquired RVC and has agreed to purchase West 49, a 138-store Canadian retail chain. While speculations of a Billabong footwear acquisition have been the topic of much discussion recently in North America, at this point it looks like those conversations will remain speculative. Stay tuned to TrasnWorld Business for updates and developments on this story as they happen.

Here’s the ASBmag.com post:

Billabong has formalised an exclusive long-term distribution agreement with California’s Podium Distribution to represent the DVS, Lakai and Matix brands in Australia and also in Billabong owned retail stores in New Zealand primarily within the Amazon retail chain. DVS and Matix will be housed within the Kustom business unit and Lakai will be housed within the Element business unit, which is also home to Plan B.

“The distribution agreement with Podium, strengthens our footwear portfolio, thereby offering our retail partners a great range of products across a diverse range of brands, constructions and price points. Specifically, Kustom in open and closed toe surf distribution; DVS based in skate but has also crossed into moto, snow and surf; Lakai is pure skate; whereas Element is a core skate brand extending into enviro-focused lifestyle footwear,” said a Billabong spokesperson.

Previously Burleigh based S&S Distribution held the distribution for Podium brands in Australia.

Podium had a strong showing at Agenda NYC just last week and boasts an all star team across surf, skate and snow sports, most notably including current ASP world number one, Jordy Smith as well as Corey Lopez and Dean Morrison. In Skate the team includes Deawon Song, Jeron Wilson, Torey Pudwill, Marc Johnson, Mike Mo, Mike Carroll and Rick McCrank. In snow: Mikey Leblanc, Marc Frank Montoya, Jussi Oksanen. Moto: Carey Hart, Drake McElroy, Blake Williams and Kevin Windham.

The distribution agreement is expected to be completed mid August.

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