Sessions Sells Brand & Trademark To Newly Created Firm

Sessions announced today that it has sold its brand and trademark to a newly formed company, Sessions, LLC, which will design, market, and distribute apparel under the Sessions name. The new Scotts Valley, California based company’s ownership includes Samsung America, Inc., which will handle logistical and financial duties.

Joel Gomez, who opened the first Sessions store in 1983, will be transferring to the new entity along with President Cindi Busenhart, and the two will continue to be responsible for all design, merchandising, production, sales, and marketing at the new firm.

Gomez told us that this new relationship “will allow Sessions to focus on what it has spent 20 years developing – its product, brand, and customers. Samsung will provide financial support for production and logistics. They have been in the space for over 20 years and have developed some great systems.” Gomez says the benefits include that they “should not have any realistic financial constraints for production. It will [also] give us more time to snowboard and skate…but on a serious note, it will help us focus on sales, development and marketing.”

Sessions Founder Joel Gomez

Logistics and distribution of Sessions product will now be managed out of Samsung’s New Jersey facilities. Sessions, LLC has also relocated to a new office in Scotts Valley, the same town as the previous Sessions’ offices, and has been able to shed the costs associated with its warehousing facilities.

While details of the transaction were not revealed, Sessions says product quality and customer service should not be affected.

“Even in these difficult times, Cindi and I felt strongly that, with the right business model and team, we could capitalize on over 20 years of experience and brand equity” said Joel Gomez in a statement. “Cindi and I have great confidence in the viability of this brand. We have a strong and experienced team and with Samsung as a partner, we now have the necessary capital to assure a smooth transition and continued success.”



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