Ptotheright

Ptotheright, originally uploaded by pat_the.

Area code 281

Area code 281, originally uploaded by pat_the.

Bleeding stairs

Bleeding stairs, originally uploaded by pat_the.

Mr T. could drive a truck as well as turn lawnmowers into cabbage firing machines and kick arse.

Mr T. could drive a truck as well as turn lawnmowers into cabbage firing machines and kick arse.

I assume the is why the new concept of T shaped people was so named. Once was, ok so upto about year ago, if you didn't fit into a planning/creative/account/digital/direct/traditional box you were a pariah.

Now it is almost a necessity to have a core vertical skill with complimentary horizontal skills. As agencies struggle to cope with the changing communications channels and how to navigate them cost effectively the need to have smaller teams of more versatile people who link together across their shared skills will increase.

The term was coined by David Guest in "The hunt is on for the Renaissance Man of computing," in The Independent, September 17, 1991.

I would however agree with the people who have said that this is overly simplistic and the agency of the future will require people of all different shapes integrating across a variety of levels but we are starting from a low base.

patthe

Banana Green

Banana Green, originally uploaded by pat_the.

Black Winter Teaser Standard Films

patthe

Yes Signs Tadashi Fuse

Yes Now Board has beefed up its team with Japanese slayer Tadashi Fuse.

According to a post by DCP on Yes’s blog:

Tadashi Fuse is right now in Japan about to release his new Hearth Films Production movie and we just signed him on YES NOW BOARD, we want to welcome him on board and we are all very exited for the coming season . Tadashi will be developping a pro model line for 2011 season and a limited edition TADASHI board should be available this fall.

YES is So International now and found
Romain de Marchi representing Switzerland
Jp Solberg representing Norway
David Carrier-Porcheron representing Canada
Vince PAges representing France
Tadashi Fuse representing Japan

We are happy to have found an other member who shares the same passion for snowboarding as us!

patthe
tws