Carl's Jr

Carl's Jr

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SUPRA X DEATH WISH PACK

Supra delves deep into skate culture, bringing alternative heads such as Chad Muska and Jim Greco on board to help with design. Collaborating with Jim Greco and his sponsored skate company Deathwish (most of Supra’s riders are also sponsored by the brand), the L.A. skate giant are about to launch the Deathwish pack utilising Jim Greco’s signature Suprano Hi silhouette and the stark Diablo Lo. Perhaps the stand-out of the pack goes to the red Suprano High which as Greco states 'was influenced by the Black guy from the mental institution in Nightmare on Elm Street 4 (Dream Masters) because he had some Red Hightops on' The pack is set to drop next week at all good Supra retailers.

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Carts of Darkness

Murray Siple's feature-length documentary follows a group of homeless men who have combined bottle picking with the extreme sport of racing shopping carts down the steep hills of North Vancouver. This subculture depicts street life as much more than the stereotypes portrayed in mainstream media. The film takes a deep look into the lives of the men who race carts, the adversity they face and the appeal of cart racing despite the risk. Shot in high-definition and featuring tracks from Black Mountain, Ladyhawk, Vetiver, Bison, and Alan Boyd of Little Sparta.

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Volcom cuts 8 percent of workforce, reduces salaries

Volcom said today during its Q4 and year-end earnings conference call that it cut 28 positions at its Volcom and Electric brands.

Earlier, in a press release, Volcom said the cuts totaled 8 percent of its domestic workforce and that it reduced salaries as part of a cost reduction initiative.

Fourth quarter sales were essentially flat, while full year sales rose 25 percent.

More details are below in the press release. I'll also have more to report after listening to the conference call this afternoon.
Volcom Reports Financial Results for 2008 Fourth Quarter and Full Year

"While the ongoing global macroeconomic turmoil affected our results for the 2008 fourth quarter and full year, the underlying strength of Volcom is well intact," said Richard Woolcott, Volcom's chairman and chief executive officer. "In the face of this economic uncertainty, we are working to maintain a healthy balance between being aggressive when we see opportunities and pulling back where we can, including reducing our cost structure. We have a solid cash position and a strong global brand with a devout following. Further, we believe that our product line-up for 2009 is one of our best ever. We plan to approach the year with discipline, commitment and focus, and we remain confident in our ability to ride this period out and prevail as an even stronger company."

2009 Financial Outlook


Due to the uncertainty of the global economy and the lack of visibility into future business and market trends compared to that which has historically been available to the company, Volcom is currently suspending its practice of providing annual revenue and earnings guidance until such time when it has better clarity into its business.


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Tournez Merci !!!!!!

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Why Retailers Book a Brand

Snowboard Canada Business, in their latest issue, did what I guess is their annual survey of 65 tastemaker independent leading Canadian specialty snowboard and skate shops.One of the questions they asked was, “When determining your bookings, what is the leading factor in your decision?”

83.9% of the snowboard shops said “Last year’s sell-through.” 0% said pricing was the leading factor. Other choices were relationship with the rep (3.2%), product quality (6.5%), and hype (customer requests), also 6.5%.

on the skate shop side, things weren’t quite so overwhelming, with “only” 43.8% picking last year’s sell-through. Pricing came in at 9.4%. Relationship with the rep was 12.5% and product quality, 3.1%. Hype was 31.3%.

The term “last year’s sell-through” has a different meaning in snow than in skate retailing and I believe that explains why the skate number isn’t higher. Still, if you accept the results of the survey and believe, especially in snow, that sell through is far and away the key factor in a retailer’s brand selection, then there are some obvious conclusions and action items for brands that flow from that.

•Except in the very short run, you’re better off not forcing growth on a retailer that they can’t manage.
•At some point in the expansion of your distribution, you are making an explicit decision to lose some sales or sales opportunities in specialty shops. Maybe that’s the right decision for you, but understand that you are making it.
•Your sale force’s job isn’t so much as to sell as to make sure there’s sell through. Then the selling will take care of itself.
•If sell through sucks, all the advertising and promotion in the world won’t matter. If sell through is good, you won’t have to do near as much of it.
•If there is a sell through problem, deal with it early, quickly and cooperatively if the account matters to you.
•Consider focusing on gross profit rather than sales- yours and the shop’s.
•Be cautious in designing programs that encourage shops to buy more than they can sell well.

There shouldn’t be anything particularly surprising to any of this, but that 87.9% number caught my attention. I thought there might be some value in stating what should be obvious.





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Amazing Tricycle jump

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